Whether a run-of-the mill modern auto or a fancy sports car, artificial intelligence is on the way and is being headlined by BMW…..
BMW is a company known for pushing the boundaries of automotive technology.
At the same time, BMW has spent decades cultivating its reputation as the ultimate purveyor of old-school driving fun.
It’s a delicate balance that the company has to main between the new and old.
The company’s M3 sports sedan is still the benchmark to which all cars in the segment are compared.